USDA Office of Seafood · NOAA SIMP · E.O. 14276

The fish
is good.
The proof
is here. From the sky · On the ground · Traced to every table

SeaTrace is the operational proof chain for American seafood — connecting electronic monitoring, catch verification, processor settlement, and consumer-facing trust into one unified infrastructure. Four pillars. Dual-key architecture. Federal compliance at every custody transfer.

Request RFP Pack See the four-pillar architecture →
~80%
US seafood consumption
is imported
$20B+
Annual trade deficit pressing
domestic fleet pricing
2026
USDA Office of Seafood
operational — shifting now
95%+
Traceability completion
at first entry
02 — FLOW

Incoming Routes · Outgoing Delivery

⬇

INCOMING SIGNALS

GFW Satellite Track
AIS vessel position · SeaSide layer
LIVE
Captain Log + Deckhand Estimate
DeckSide encrypted · signed
LIVE
Landing Scale Weight
DockSide · reconciliation trigger
LIVE
NOAA SIMP Entry Data
Species · gear · EEZ · date · vessel ID
INTEGRATING
NGO Validation Signal
Oceana · GFW · EDF alignment ready
PHASE 2
SEO Keyword Cluster
keywords.csv · first cluster seeded
PENDING
↓
#CATCH
SEATRACE
PROOF ENGINE
🌊
$CHECK
↓
DELIVER
⬆

OUTGOING DELIVERY

Origin_Record · Immutable
Dual-agency SIMP cert · NOAA + USDA
LIVE
QR Consumer Reverse-Trace
MarketSide · vessel to table · public
LIVE
Investor Demo Packet
Proof-to-premium · $7.77M target FMV
READY
CBP ACE Green Lane Packet
Automated customs clearance · Phase 3
PHASE 3
LinkedIn Campaign Post
Roberto Scott Echols · live URL ready
PENDING URL
Blog Cluster #1
keywords.csv → /blog content engine
ROUND 5
03 — PILLARS

Four Pillars · One Chain

Pillar 01
HOLD — FROM THE SKY
SEA
SIDE
Real-time vessel positioning, GFW satellite correlation, catch origin verified at the moment of harvest. Before a net touches water.
  • GET /api/v1/seaside/vessels
  • POST /api/v1/seaside/vessels/{id}/positions
  • POST /api/v1/seaside/quality/score
Request API Access
Pillar 02
RECORD — ON THE GROUND
DECK
SIDE
Species, weight, condition, handling method. Captain log + deckhand minds-eye estimate. Encrypted, signed, ASFIS-compliant.
  • GET /api/v1/deckside/catches
  • POST /api/v1/deckside/catches
  • POST /api/v1/deckside/qrcode
Request API Access
Pillar 03
STORE — PORT TRUTH
DOCK
SIDE
Landing weight, cold chain continuity, settlement data. Mints the immutable Origin_Record. FSMA 204 CTE/KDE/TLC at every transfer.
  • POST /api/v1/dockside/processing
  • GET /api/v1/dockside/settlement
  • GET /api/v1/dockside/processing/{id}
Request API Access
Pillar 04
EXCHANGE — BUYER TRUST
MARKET
SIDE
QR reverse-trace to vessel, SKU tracking, export filing, consumer verification. Proof-to-premium at the point of sale. Limited private license.
  • POST /api/v1/marketside/qr/verify
  • GET /api/v1/marketside/consumer/info
  • POST /api/v1/marketside/trace/reverse
Request API Access
04 — SIMP

Four Pillars Solve Every SIMP Requirement

SIMP Requirement SeaTrace Pillar What SeaTrace Captures Regulatory Outcome
Harvest event: who, what, where, when, how SeaSide DeckSide GFW satellite track, vessel ID, gear type, species, date, captain signature, deckhand estimate Verifiable proof of lawful domestic catch within US EEZ by American-flagged vessel
Landing event: first receiver, weight, date DockSide Scale weights, receiver ID, reconciliation, cold chain status, settlement data Immutable Origin_Record as dual-agency SIMP certificate (NOAA + USDA)
Chain of custody to US entry point MarketSide Packet ID transfers, SKU/QR tracking, smart contract custody chain, consumer reverse-trace Instant customs audit — "Green Lane" rapid import clearance potential
FSMA 204 recordkeeping (CTE/KDE/TLC) All 4 Critical Tracking Events, Key Data Elements, Traceability Lot Codes at every custody transfer Full FDA food traceability rule compliance from harvest to retail shelf
05 — SEO

Campaign SEO Dashboard

Target Keywords
8+
Low KD · high commercial intent
Avg KD Score
19
Under 25 = winnable without DA
Top Backlink DR
95
wikimedia.org · commons attribution
Priority Targets
6
GFW · MSC · FAO · ISS · WSF · Wiki
Lighthouse Target
90+
SSG via Netlify · SSG ranks
Content Clusters
4
Traceability · IUU · Margin · Comply
CLUSTER: TRACEABILITY
seafood traceability platformCOMMKD 32
seafood chain of custodyINFOKD 14
fish supply chain softwareCOMMKD 28
CLUSTER: COMPLIANCE
seafood compliance reportingCOMMKD 25
NOAA SIMP softwareCOMMKD 12
FSMA 204 seafood recordsINFOKD 9
CLUSTER: IUU + ORIGIN
IUU fishing traceabilityINFOKD 18
verify wild catch originINFOKD 14
global fishing watch integrationINFOKD 8
CLUSTER: MARGIN + VALUE
predictive margin recovery seafoodCOMMKD 9
seafood premium pricing proofCOMMKD 11
American seafood competitivenessINFOKD 7
06 — NGO

They Define the Problem. We Deliver the System.

Oceana / Global Fishing Watch
"Stop seafood fraud and IUU fishing."
SeaTrace: QR consumer reverse-trace to vessel. Bidirectional chain validation. Predictive vessel trust score from GFW + DockSide deltas.
NOAA SIMP Program
"Strengthen import monitoring at entry."
SeaTrace: Extends SIMP beyond import entry to full domestic lifecycle. Every custody transfer logged with CTE/KDE/TLC.
USDA Office of Seafood
"Restore American seafood competitiveness."
SeaTrace: E.O. 14276 operational proof. Domestic product competes on documentation, not just quality. Premium capture at the counter.
EDF / Marine Stewardship Council
"Accountability and transparency across the chain."
SeaTrace: Public #CATCH / private $CHECK dual-chain. Settlement-linked verification: offload weights, payout records, delivery confirmation.
COMMERCIAL PROOF RUBRIC · SEATRACE

Valuation Uplift
Tracker

Each proof point unlocks an ARR multiple. Working auth + metrics = +0.3×. Live demo, no 403 = +0.2×. Security pipeline = +0.15×.

$5.88M
CURRENT EST. FMV · +0.40×
Target: $7.77M → gap: $1.89M
Phase 0–2 Deploy ✓
+0.20×
API Integration ✓
+0.10×
Rate Limiting ✓
+0.05×
CI/CD Pipeline ✓
+0.05×
Kong Gateway + /metrics
+0.15×
Prometheus + Grafana SLO
+0.10×
SEO + Backlink Authority
+0.05×
07 — ROUNDS

Click2Kickoff · 6-Round Launch Board

GO NOW

Go Live — Static Deploy

  1. Rename seatrace-campaign-v3.html → index.html
  2. Create local seatrace-campaign folder
  3. Go to netlify.com/drop · drag folder in
  4. Copy live Netlify URL
  5. Add CNAME in Netfirms DNS
  6. Publish LinkedIn post with live URL
NEXT

Make It Connect — API Proxy

  1. Add _redirects: /api/* → FastAPI host
  2. Verify /api/healthz returns 200 + git-sha
  3. Fix 403 if present — proxy before UI
  4. Confirm no .htaccess on Netlify layer
PARKED

Make It Measurable

  1. Wire REQUEST_COUNT per pillar
  2. Expose /metrics endpoint
  3. Confirm Grafana panel increments
  4. Kong Prometheus plugin after app metrics
PARKED

Make It Trustworthy — JWT

  1. SeaTraceAuth.validateToken() patch
  2. No token → gray · Invalid → red
  3. Valid token → green (real validation)
  4. API unavailable → yellow/degraded
PARKED

Make It a Content Engine

  1. Publish voice.json skeleton
  2. Publish keywords.csv first cluster
  3. Generate first blog outline
  4. Ingest campaign URL into pgvector
PARKED

Make It Interactive — Globe + RAG

  1. Copy globe.glb to assets/models/
  2. Add Three.js loader + graceful fallback
  3. Wire VECTOR_ENGINE_URL after Cloud Run
  4. QA mobile performance + accessibility